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WhatsApp Business API for SDR: click-to-WhatsApp directly to the official number

The ad that starts a conversation is the cheapest lead source today.

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O que é WhatsApp Business API para SDR

The WhatsApp Business API for SDR from Nexloo connects your company to the official WhatsApp Business API with a green badge and advanced features, specifically focused on prospecting and qualification. Automate SDR processes that consume hours of your team's time and transform low connection rates with decision-makers into efficient and scalable operations.

Prospecting and qualification processes require consistency, speed, and continuous follow-up. The Nexloo platform delivers intelligent automation that allows leads to be qualified for salespeople without increasing headcount or sacrificing service quality.

Results

Benefícios do WhatsApp Business API para SDR

What changes in pre-sales when the ad opens a conversation on the official number.

3x

More efficiency in prospecting and qualification

WhatsApp Business API for SDR automates repetitive processes to qualify leads for salespeople without manual effort.

70%

Reduction of operational tasks

Eliminate manual activities related to prospecting and qualification and free your team for strategic tasks.

24/7

Continuous SDR operation

Prospecting and qualification processes run continuously, capturing opportunities outside of business hours.

50%

Fewer operational errors

Intelligent automation reduces human errors in prospecting and qualification processes and standardizes operations.

Features

Funcionalidades do WhatsApp Business API para SDR

Recursos projetados para transformar o atendimento no segmento de sdr.

Verified account green badge

Convey credibility with the official WhatsApp Business verification badge on your account.

Unlimited messages without banning

The official API allows a high volume of messages within Meta's policies without the risk of blocking.

Webhooks and native integrations

Connect existing systems like ERP, CRM, and e-commerce via documented RESTful API.

Multi-number and multi-agent

Manage multiple WhatsApp Business numbers with separate teams in a centralized dashboard.

Official WhatsApp API

Direct connection to Meta's official API, ensuring stability, speed, and compliance with policies.

Green verification badge

Assisted process for obtaining the verified badge that increases trust and message open rates.

Account verification and official seal

Nexloo handles the business verification with Meta and the request for the badge. The client sees the company's name instead of a random number — and decides in seconds whether to respond.

No limit on connected devices

How many agents do you need at the same number, without a phone on the desk and without the instability of keeping a device connected all day long.

Approval of models accompanied

You write the model, the platform sends it to Meta, and shows the status. Rejections come with a reason, and adjustments are made before the campaign relies on them.

24-hour window controlled

Within the window, the conversation is free and without model costs; outside of it, only approved templates are sent. The platform shows the status of each conversation.

Delivery and read receipt

Sent, delivered, and read come as the status of each message. For billing and mandatory communication, this record is the difference between notifying and proving that you notified.

Click-to-WhatsApp ads

Meta campaigns that open a conversation go directly to the official number, with the source campaign tagged in the contact — and attribution stops being a guess.

Quality monitor of the number

Meta maintains a quality indicator on your number and limits sending when it drops. The platform monitors this indicator and alerts before the limitation.

Sending tier escalation

The daily conversation limit increases according to the number's history. The platform shows what step you are on and what is needed for the next one.

Migration of the number you already use

The current number can be migrated to the API while keeping customer contacts. There's no need to share a new number or restart the database.

Comece a usar WhatsApp Business API para SDR

Peça um diagnóstico gratuito e descubra como o WhatsApp Business API pode transformar seu atendimento.

Segments

Para quem é o WhatsApp Business API para SDR

Prospecting operations that benefit the most from the Official API.

Companies with high SDR demand

SMEs with 50+ interactions/day

Low connection rates with decision-makers lead to productivity loss and below-expected results.

Teams that need to scale prospecting and qualification

Teams of 5-30 employees

Manual prospecting and qualification processes do not scale as the business grows.

Operations that require prospecting and qualification 24/7

Companies with out-of-hours support

Clients expect immediate responses, but the team only works during business hours.

Operations that have been blocked

Starting from 3 users

Lost a number due to unofficial automation and cannot repeat the episode with the current database.

Large teams in one number

Starting from 3 users

They hit the limit of connected devices of the regular WhatsApp Business and the instability of the connected phone.

Anyone who advertises click-to-WhatsApp.

Starting from 3 users

They need the official number to run the cheapest acquisition ad format available today.

Communication with proof of obligation

Starting from 3 users

They need to demonstrate when they notified, to whom, and if the message was received.

Sending outside the 24-hour window

Starting from 3 users

They depend on reaching the client when they haven't initiated contact first — which is only allowed by the approved model.

Integration with proprietary ERP and CRM

Starting from 3 users

They want to send and receive messages from the system itself, without anyone opening a second screen.

Schedules with more than one operation

Starting from 3 users

They need numbers separated by unit or brand, with teams and reports under the same account.

High and seasonal volume

Starting from 3 users

They concentrate sending on specific dates and cannot discover a tier limit on the day of the campaign.

Operations that switched tools

Starting from 3 users

They are already using the API from another provider and want to migrate without changing their number or losing their history.

What sets us apart

Por que escolher Nexloo para SDR

What is already included in the plan with the Official WhatsApp API.

  1. Official Meta Business Partner

    Nexloo is an authorized partner of Meta, ensuring direct access to the API without intermediaries.

  2. Accelerated account approval

    Simplified verification and approval process with dedicated support throughout the setup.

  3. Enterprise scalability

    Supports thousands of simultaneous conversations with robust infrastructure and guaranteed SLA.

  4. Specialized technical support

    Dedicated team for integration, troubleshooting, and continuous optimization of your operation via API.

Ecosystem

Integrations that simply work.

Connect Nexloo to the tools you already run on, without friction — more than 5,000 apps available to extend your support hub and automate the work around it

Where the conversation flows to

  • Parceiro OficialMeta
  • Zapier
  • HubSpot
  • Salesforce
  • RD Station
  • Pipedrive
  • API REST

Where the lead comes from, and where the team works after

  • Mais pedidaMeta Ads
  • Google Ads
  • Meta Lead Forms
  • Google Sheets
  • Google Calendar
  • Shopify
  • Slack

What's changing

The cheapest ad requires an official number.

Click-to-WhatsApp delivers a conversation instead of a form, which converts better and costs less. The entry requirement is the API — and it is what separates those who can use it from those who only hear about it.

The operation, compared

Scenario
  • Click-to-WhatsApp leads with recorded source — today21%
  • Click-to-WhatsApp leads with recorded source — with the API97%+76 p.p.
  • Campaigns blocked by unofficial number — today44%
  • Campaigns blocked by unofficial number — with the API2%−42 p.p.

Illustrative scenario, not customer measurements. The percentages are meant to compare the two modes of operation and vary according to each company's process. The example considers a pre-sales operation with investment in paid media.

In practice

How the ad turns into assigned conversation

From the click on the ad to the qualified lead in the funnel, with the source campaign traveling along the whole time.

  1. The ad opens the conversation.

    The click goes directly to the official WhatsApp, without a form and without an intermediary page.

  2. The source enters the contact

    Campaign, set, and creative are recorded — attribution stops relying on estimates.

  3. The approach is open in the window

    The lead reached out first, so the next 24 hours don’t require a template.

  4. The cold lead returns through a model

    Once the window has passed, the resumption goes out with an approved template, without breaking the rule.

FAQ

Before running click-to-WhatsApp.

The most common questions about ad requirements, source attribution, and 24-hour window.

How does the WhatsApp Business API for SDR work in practice?

The Nexloo WhatsApp Business API for SDR connects your company to the official WhatsApp Business API with a green badge and advanced features, specifically optimized for prospecting and qualification processes. When activated, the system automates prospecting and qualification tasks that previously consumed hours of the team. Leads and interactions are processed automatically following configurable rules, while the team receives only the cases that truly require human attention. Real-time reports allow tracking of prospecting and qualification metrics and identifying continuous improvement points.

Does the WhatsApp Business API for SDR offer a free trial period?

Yes, Nexloo provides a full 7-day trial of the WhatsApp Business API for SDR so that teams can validate the automation of prospecting and qualification in the real scenario of the company. During this period, it is possible to activate SDR flows, measure impact on productivity, and assess whether the solution meets your needs for qualifying leads for salespeople. We do not require a credit card or contract for the trial. After evaluation, we have plans that scale with the growth of the operation, charging proportionally to the actual use of the platform in prospecting and qualification processes.

Does the WhatsApp Business API for SDR integrate with other company tools?

Absolutely. The WhatsApp Business API for SDR was designed to connect with diverse business ecosystems that support prospecting and qualification processes. Native integrations via Zapier cover hundreds of popular applications. For internal systems, webhooks enable bidirectional communication with ERPs, SDR platforms, and proprietary databases. The documented RESTful API enables complex automations between the WhatsApp Business API for SDR and any system that supports HTTP, expanding possibilities for qualifying leads for salespeople in an integrated manner. All configurations come with included technical support in the plan.

How long does it take to set up the WhatsApp Business API for SDR?

The initial setup of the WhatsApp Business API for SDR takes between 10 and 30 minutes for basic activation of prospecting and qualification flows. Connecting channels, defining distribution rules, and customizing SDR messages are steps guided by the setup assistant. For advanced prospecting and qualification automations with conditional rules and external integrations, the complete process can take from 1 to 5 days depending on operational complexity. Ready-made templates for prospecting and qualification processes are available and can be activated with one click to speed up implementation.

Does the WhatsApp Business API for SDR maintain data security in prospecting and qualification processes?

Completely. Security is a priority in the WhatsApp Business API for SDR, especially in prospecting and qualification flows that handle sensitive information. The platform operates in compliance with LGPD, using encryption throughout data traffic. Configurable permissions control who accesses each type of information in SDR processes. Native consent, opt-out, and right to be forgotten mechanisms simplify regulatory compliance. Audit logs record every action for complete traceability in your company's prospecting and qualification operations.

Why use WhatsApp Business API for SDR instead of the WhatsApp Business App?

The basic WhatsApp Business app does not support volume or automation of prospecting and qualification at scale. The WhatsApp Business API for SDR enables multi-agents for SDR, specialized chatbots for low connection rates with decision-makers, integration with prospecting and qualification systems via API, and processing of hundreds of simultaneous conversations. It is the necessary leap for prospecting and qualification operations that exceed the limits of the common app.

How soon will I see results using WhatsApp Business API for SDR?

The first results from the WhatsApp Business API for SDR in prospecting and qualification processes are noticed within the first 24 to 48 hours of operation. The immediate reduction of manual tasks and the increase in the speed of prospecting and qualification are the quickest gains. Results in indicators such as conversion, satisfaction, and productivity consolidate between the second and fourth week of use, when automations are optimized and the team has already internalized the new processes. Companies with a higher volume of interactions tend to perceive the return more quickly.

Last step

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