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AI Agent for Marketing Agencies: Status and Approval Answered Outside Business Hours

A lot of what clients ask is "how's it going?" With campaign data in the chat, the answer comes without anyone preparing reports after hours.

Our Clients Companies that trust the operation

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Messages and media exchanged every day

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Companies that trust our solutions

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Automations built on our platform

O que é Agente de IA para Agências de Marketing

The AI Agent for Marketing Agencies from Nexloo addresses a critical challenge: scaling service without increasing headcount. Each agency client needs quick responses to their own leads, briefing collection, and result reporting. The agent automates these interactions at scale.

Digital agencies manage dozens of clients simultaneously, each with their own channels and needs. The agent operates as the service arm for each brand individually, with personalized tone and responses per client. Connected to the Nexloo omnichannel platform, it centralizes the agency's operations.

Results

Benefícios do Agente de IA para Agências de Marketing

What changes in the agency when the client's order is no longer stored on a personal phone.

10x

More clients served per analyst

Each account manager handles more accounts because the agent automatically resolves operational interactions.

90%

Client leads responded to in minutes

Leads generated by the agency's clients receive instant first contact from the agent.

24/7

Active service for all clients

Client leads are attended to outside of the agency's business hours at no extra operational cost.

50%

Reduction in client churn for the agency

Clients stay longer when they see their leads are attended to quickly.

Features

Funcionalidades do Agente de IA para Agências de Marketing

Recursos projetados para transformar o atendimento no segmento de agências de marketing.

Multi-tenant per agency client

Each agency client has a personalized agent with branding, tone of voice, and individual responses.

Automatic briefing collection

The agent conducts briefing questionnaires with the agency's clients and delivers organized data to the team.

Lead service for campaigns

Leads generated from clients' paid traffic are attended to and qualified by the agent instantly.

Automatic service reports

Generates reports on volume, response time, and quality to present to the agency's clients.

White-label with client branding

The agent presents itself with the name and identity of the client company, not the agency.

Conversational context memory

The agent remembers information from previous interactions with the same contact for ongoing and personalized conversations.

Training through your knowledge base

The agent learns from their documents, price lists, policies, and website pages. The responses come from what your company wrote, not from generic internet knowledge.

Qualification through sequential questions

Instead of a disguised form, the agent guides the conversation: each response defines the next question, and what they discover becomes a filled field in the contact.

Handoff with context for the human

When the conversation needs human input, it reaches the agent with the entire history and a summary of what has already been gathered — no one asks the customer to repeat their story.

Configurable escalation rules

You define what the agent never responds to alone: out-of-table values, complaints, cancellation requests. Anything on the list goes straight to a person.

Conversation memory between sessions

The customer who returns two weeks later doesn't start from scratch. The agent picks up where they left off, with what has already been agreed upon and what is still pending.

Brand's tone of voice and vocabulary

Formal or casual, with or without emoji, using the terms your market uses. The agent writes like your company writes, not like a generic assistant.

Subject limits and secure response

Outside of what was trained, the agent doesn't make things up: they say they'll confirm and forward. It's the difference between a reliable assistant and one that invents prices.

Scheduling within the conversation

The agent checks availability, offers time slots, and confirms without switching apps. The client leaves the conversation with the appointment booked.

Sending documents and media

Catalog, price list, contract, invoice, or instructional video: the agent sends the right file at the moment they respond to the inquiry.

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Segments

Para quem é o Agente de IA para Agências de Marketing

Agency formats that benefit the most from an AI agent in support.

Performance agencies with paid traffic

Manage 20+ ad accounts simultaneously

Leads generated by client campaigns do not receive quick service, and CPL rises due to lost conversions.

Full-service agencies with included support

10-50 active clients in the portfolio

Serving leads from multiple clients requires a large team that consumes the agency's profit margin.

Agencies that sell automation as a service

Agencies with technology add-ons

Need a white-label platform to offer automation as an additional service to clients.

Sales and pre-sales operations

Starting from 3 users

They need to respond to the lead within the first few minutes and enter the human conversation already knowing the size, pain, and urgency.

Scheduling and confirmation

Starting from 3 users

They schedule, reschedule, and confirm all day long — repetitive tasks that consume the team and require no judgment.

Support and post-sale

Starting from 3 users

They receive the same question hundreds of times a month and need to reserve the human team for what is truly specific.

Billing and negotiation

Starting from 3 users

They need to approach at scale, record what was agreed, and escalate to a person when the negotiation deviates from the standard.

Recruitment and HR

Starting from 3 users

Handles candidates, collects documents, and explains benefits — high volume, low variation conversations.

Health and wellness services

Starting from 3 users

Handles appointment requests, exam results, and preparation guidance outside of business hours, when the reception is already closed.

Retail and e-commerce

Starting from 3 users

They concentrate pre-purchase questions and order tracking, with peaks on commercial dates that a fixed team cannot absorb.

Professional services and education

Starting from 3 users

They screen interested candidates and respond to the same list of questions before any conversation is worth a specialist's time.

Deals with long consultative selling

Starting from 3 users

They have cycles of weeks and need to keep the interested party warm between each human contact, without relying on someone to remember.

What sets us apart

Por que escolher Nexloo para Agências de Marketing

What is already included in the plan for agencies that serve clients via WhatsApp.

  1. Multi-client operation in a single dashboard

    Manage agents for all agency clients in a centralized interface with filters by account.

  2. New revenue source for the agency

    Offer service automation as an additional service charged monthly to clients.

  3. Proof of value with service metrics

    Reports on attended leads, response time, and conversion demonstrate tangible ROI to the client.

  4. Scalability without proportional cost

    Add new clients to the platform without hiring dedicated agents for each one.

Ecosystem

Integrations that simply work.

Connect Nexloo to the tools you already run on, without friction — more than 5,000 apps available to extend your support hub and automate the work around it

Where the conversation flows to

  • Parceiro OficialMeta
  • Zapier
  • HubSpot
  • Salesforce
  • RD Station
  • Pipedrive
  • API REST

Where the lead comes from, and where the team works after

  • Mais pedidaMeta Ads
  • Google Ads
  • Meta Lead Forms
  • Google Sheets
  • Google Calendar
  • Shopify
  • Slack

What's changing

The customer's request resides on a person's phone.

In an agency, each manager has their clients' WhatsApp. It works until someone goes on vacation, gets sick, or leaves — and then what was agreed upon with that account simply ceases to exist.

The operation, compared

Scenario
  • Customer requests registered on the same day — today36%
  • Customer requests registered on the same day — with the agent99%+63 p.p.
  • Approvals that get lost in chat — today33%
  • Approvals that get lost in chat — with the agent4%−29 p.p.

Illustrative scenario, not client measurements. The percentages are used to compare the two modes of operation and vary according to each company's process. The example considers an agency with 22 active accounts and three people in service.

In practice

How the agent organizes the accounts portfolio

The agency doesn't need AI to create a campaign. It needs it to receive the request, record the approval, and respond to the "how is it going?" — which is what consumes the service.

  1. Receives by account, not by person

    Every message goes to the client's inbox, visible to whoever takes care of them — vacations and departures no longer erase the history.

  2. Provides status and results

    Campaign summary, delivery time, and what's in production come out immediately, with real data.

  3. Records the approval

    Approved request, requested change, and agreed deadline are recorded with author and timestamp in the account history.

  4. Transfers execution to those who do it

    Change of budget, creative adjustments, and new requests go to traffic or creation, without intermediaries.

FAQ

Before the next approval_round.

The most common questions about account inbox, approval registration, and automatic status response.

How does the AI Agent for Marketing Agencies serve multiple clients?

The AI Agent for Marketing Agencies operates in multi-tenant mode where each agency client has an independent configuration. You create an agent for each brand with specific tone of voice, responses, logo, and flows. All agents are managed through a single dashboard of the agency with a consolidated view and filters by client. Leads from each account are served with the identity and personalization of the client's brand.

Can the AI Agent serve leads generated by the agency's clients' campaigns?

Yes, this is one of the most valuable uses for agencies. When Facebook Ads or Google Ads campaigns generate leads for the agency's clients, the agent responds instantly using the client's brand and tone. This significantly improves the conversion rate of the campaigns because the lead receives immediate attention, justifying the media investment and demonstrating real value from the agency.

Can the agency resell the AI Agent as a white-label service?

Yes, Nexloo offers a white-label option where the agency can market the AI Agent as its own product or additional service to clients. The system operates under the agency's or end client's brand, without mentioning Nexloo. This creates a new recurring revenue source for the agency, increasing average ticket and client retention.

How does the AI Agent help reduce client churn for the agency?

Agency clients cancel when they do not see results or when generated leads do not convert. The AI Agent for Marketing Agencies ensures that each lead generated by a campaign receives instant service, increasing conversion and demonstrating tangible ROI. Automatic service reports reinforce the value delivered in each results meeting, reducing the likelihood of cancellation.

Does the AI Agent generate reports to present to the agency's clients?

Yes, the system generates detailed reports by client including volume of attended leads, average response time, qualification rate, scheduled appointments, and conversions. These reports can be presented in monthly meetings with clients as proof of investment results. The data complements media reports showing the complete funnel from click to conversion.

How much does the Nexloo AI Agent for Marketing Agencies cost?

Nexloo offers specific plans for agencies with pricing based on the number of clients served and total conversation volume. The free trial allows evaluation with one or two pilot clients. Considering that the agent can be resold as a service, many agencies turn the cost into new revenue, with positive margins already on the first client that contracts the automation as an add-on.

Last step

Where is your agency loses agreement

A short conversation to map how many customer orders exist today only in the memory of the person who attended.

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  • Cancel whenever you like

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No commitment. One conversation to map where your operation is losing sales.

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